Settle Stories are all about oral stories as once told around a camp-fire and look at how stories might be useful in all walks of life, from self-help to business. They're home of the W.R.Mitchell archive (a local magazine editor and author of many books on local Yorkshire history), run an annual storytelling festival, and have regular updates on twitter with many links to interesting articles.
My first post on personal storytelling looks at the range of stories you could tap into to inspire and entertain audiences, and how it's a good thing to share our experiences to each other. Take a look, here.
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